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Judith Meyer

1520 days ago
Unfiled. Edited by Judith Meyer 1520 days ago
[From Judith Meyer:] The downside of these short links is that any sales through these will not contribute to your rank on Amazon for searches for a given keyword. For that you'd really like to use a link like http://www.amazon.com/Ways-Learn-French-Free-ebook/dp/B00FT6ZJ92/ref=sr_1_26?s=digital-text&ie=UTF8&qid=1381786873&sr=1-26&keywords=learn+french which contains your most important keywords. In order to have a short link which still contains the keywords, I tend to use bit.ly's URL shortener for amzn.to links; the above will turn into something like http://amzn.to/french72 . If you're registered with bit.ly (free), you can not just choose the words for your link ("french72") but also track the number of clicks and get a rudimentary analysis of where your customers are coming from.
Having short, memorable links is particularly important if you wrote a Kindle or epub book and have an "other books by this author" page: people are not going to copy long links with nonsensical letters and numbers from their Kindle into their PC's web browser.
Apart from being able to create your author page, AuthorCentral also allows you to change your book description (useful if you published through Lulu or another service), add more sections such as "Reviews" or "From the Back Cover" to your book listing, add Book Extras for Kindle books (Summary, Quotations, Glossary etc.) and link all your published books for the "other books from this author" and better search juice. Beware: even if you publish through Amazon KDP, you still have to manually find and link your books to your author account.

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